Independent Swiss brand

Small companions for calmer days.

Social Habits creates focused, character-led digital companions for calmer routines and everyday progress.

Friendly Social Habits mascots gathered in a calm landscape

Brand Home

A quieter way to stay with what matters.

We build companion apps that feel warm, focused and easy to return to. The point is not to push harder. It is to make small daily steps feel personal enough to keep.

Brand Principles

What Social Habits stands for.

Progress over pressure

Useful change grows from small steps that fit real life.

Focus over noise

Each product has a clear purpose, a calm surface and little else.

Return over hype

We care about tools people can come back to gently, day after day.

Personality over sterile utility

Characters make routines feel human, memorable and a little kinder.

Companion Worlds

Two expressions of the same calm idea.

SteadyTurtle and EmojiMemory are separate product worlds. This is where they meet as part of one brand language: gentle, focused and character-led.

Turtley, the SteadyTurtle mascot

SteadyTurtle

Slow habit care for steady routines.

A patient companion for realistic daily habits, gentle streaks and progress that can survive ordinary days.

Visit SteadyTurtle
Memo, the EmojiMemory mascot

EmojiMemory

Playful memory moments with a friendly face.

A light companion for quick focus, pattern recall and small moments of mental play.

Visit EmojiMemory

About Social Habits

Small, focused digital products from Switzerland.

Social Habits is an independent Swiss brand building calm companion apps with a long-term view. We believe digital products can be useful without becoming loud, demanding or overbuilt.

Each companion world has its own character and purpose, but they share the same foundation: warmth, focus and everyday progress without pressure.